{"id":4624,"date":"2024-09-13T17:01:24","date_gmt":"2024-09-13T15:01:24","guid":{"rendered":"https:\/\/www.cleantech-alps.com\/portraits-de-la-communaute\/id-geneve-watches-the-circular-economy-on-your-wrist\/"},"modified":"2024-09-13T17:09:37","modified_gmt":"2024-09-13T15:09:37","slug":"id-geneve-watches-the-circular-economy-on-your-wrist","status":"publish","type":"portraits","link":"https:\/\/www.cleantech-alps.com\/en\/portraits-de-la-communaute\/id-geneve-watches-the-circular-economy-on-your-wrist\/","title":{"rendered":"ID Gen\u00e8ve watches \u2013 the circular economy on your wrist"},"content":{"rendered":"\n

Sustainability and innovation lie at the heart of the manufacturing process used to make the eco-watches conceived and developed by ID\u202fWatch<\/a>. This fledgling company with a promising future is out to prove to the traditional watchmaking industry that the circular economy, luxury and profitability can go hand in hand. <\/strong><\/p>\n\n

ID\u202fWatch is a company with a conviction its founders all share. \u201cStarting with a blank page, we set out to have a positive influence on the watchmaking industry by conceiving and developing the most sustainable and the least environmentally impactful wristwatch possible,\u201d sums up Singal Dep\u00e9ry<\/a>, the company\u2019s designer. Guided by their avant-garde vision, Singal and his fellow co-founders C\u00e9dric Mulhausere<\/a> and Nicolas Freudiger<\/a> came up with an innovative, eco-friendly line of watches that adopts the principles of the circular economy. They produced the first model in their Geneva workshop in 2020. <\/p>\n\n

To make its watch cases, ID\u202fWatch uses 100% recycled stainless steel, melted in a solar oven. Certified 1.4441, it is supplied by a company called Panatere<\/a>, sourced from waste generated by machining companies in the Jura and surrounding area. \u201cThis is a world first in the watchmaking industry,\u201d says Singal Dep\u00e9ry. \u201cIts carbon footprint is 165\u202ftimes smaller than standard stainless steel.\u201d The watches\u2019 movements are reconditioned upcycled parts. And the straps comply with the circular economy criteria too: they are made of organic materials – a \u2018leather\u2019 made from grape pomace, supplied by the Italian company Vegea. \u201cRegrettably, suppliers are still using up to 20% plastic (polyurethane),\u201d says Singal. \u201cSo, with a London-based start-up, we\u2019re working on a 100% plant resin containing no chemical binders.\u201d Lastly, to ensure the company has an impact on its entire ecosystem, ID\u202fWatch has come up with packaging made from algae and fungi and orders its cardboard boxes from companies that run return-to-work programmes. In addition to adopting the principles of the circular economy, ID\u202fWatch is therefore also contributing to social inclusion, the third pillar of the sustainable economy. <\/p>\n\n

ID\u202fWatch used crowdfunding to kick off production, manufacturing and marketing two series of 300\u202fwatches by direct sale, through its website, and at promotional events. \u201cWe are also distributed in London and New\u202fYork by Watches of Switzerland, and we take part in industry trade fairs,\u201d adds Singal Dep\u00e9ry. The company has raised additional capital which should enable it to continue production, raise its profile and show the watchmaking industry that the circular economy can be profitable in the luxury goods market. \u201cThe traditional brands are watching us closely. They\u2019ve taken on board our entrepreneurial spirit and the fact that we know what we are doing,\u201d he concludes. <\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainability and innovation lie at the heart of the manufacturing process used to make the eco-watches conceived and developed by ID\u202fWatch. This fledgling company with a promising future is out to prove to the traditional watchmaking industry that the circular economy, luxury and profitability can go hand in hand. ID\u202fWatch is a company with a […]<\/p>\n","protected":false},"featured_media":4620,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categorie-portrait":[96],"class_list":["post-4624","portraits","type-portraits","status-publish","has-post-thumbnail","hentry","categorie-portrait-other"],"acf":[],"yoast_head":"\nID Gen\u00e8ve watches \u2013 the circular economy on your wrist - CleantechAlps<\/title>\n<meta name=\"description\" content=\"Sustainability and innovation lie at the heart of the manufacturing process used to make the eco-watches conceived and developed by ID\u202fWatch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cleantech-alps.com\/en\/portraits-de-la-communaute\/id-geneve-watches-the-circular-economy-on-your-wrist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ID Gen\u00e8ve watches \u2013 the circular economy on your wrist - 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