{"id":5237,"date":"2025-02-17T09:39:21","date_gmt":"2025-02-17T08:39:21","guid":{"rendered":"https:\/\/www.cleantech-alps.com\/?p=5237"},"modified":"2025-02-17T09:44:57","modified_gmt":"2025-02-17T08:44:57","slug":"green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award","status":"publish","type":"post","link":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/","title":{"rendered":"Green revolution in the food industry: New Roots wins the GreenBusiness Award"},"content":{"rendered":"\n<p><strong>The Swiss economy\u2019s most important sustainability prize goes to <a href=\"https:\/\/newroots.ch\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Roots<\/a>. Today, the jury lead by former Federal Councillor Doris Leuthard honoured the Bern-based company as a true game changer for the country\u2019s cheese producing industry. The reason? New Roots makes plant-based cheese and dairy products but uses traditional Swiss methods when doing so. This reduces CO2 emissions by up to 60% compared to conventional cheese made with cows\u2019 milk. Each year the <a href=\"https:\/\/greenbusinessaward.ch\/en\/\">Green Business Award<\/a> honours companies that combine ecological innovation with economic success.<\/strong><\/p>\n\n\n\n<p>Annual per capita consumption of cheese in Switzerland is around 23 kilograms. Many consumers are unaware that cheese has the second largest ecological footprint of any food \u2013 exceeded only by beef. The production of Swiss cheese is resource-intensive and indirectly dependent on state subsidies. In addition to this, animal feed must be imported from abroad. This is precisely the ecological problem that New Roots is addressing with its plant-based cheese and dairy products and has also won it the Green Business Award \u201cWith its mix of innovation and tradition New Roots is not only making an ecological impact but is also economically very successful,\u201d says jury president Doris Leuthard regarding the decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cheese alternatives that generate up to 60% lower CO\u2082 emissions than cow\u2019s milk products<\/h3>\n\n\n\n<p>New Roots\u2019 history began with a sports accident. To aid his recovery from the injury, former mountain bike professional Freddy Hunziker decided to change over to a vegan diet. What he really missed were tasty alternatives to cheese. So, working together with Alice Fauconnet, he began to look into alternatives to conventional cheese. Since 2016 New Roots has been developing, producing and selling plant-based, high-protein cheese and diary alternatives made from cashews, lupins or chickpeas. These products generate around 60% less CO\u2082 and use 40% less water than cow\u2019s milk products, thus significantly reducing their ecological footprint. New Roots uses traditional Swiss production methods and works closely with local dairies and farming businesses. \u201cOur goal is to preserve traditions while also enriching them with new ideas. That\u2019s why we believe in the artisanal process of natural fermentation and maturing, which goes back hundreds of years. The only difference is that we use plant-based milk as the base ingredient,\u201d says Alice Fauconnet, co-founder of New Roots. The company\u2019s first products were sold at Thun\u2019s weekly farmers\u2019 market. Today, their plant-based cream cheese, fondue cheese and raclette alternatives can be found in branches of the Migros and Coop supermarket chains as well as in food and beverage outlets throughout Switzerland, Germany and Austria. New Roots also has plans for further expansion into other countries. It employs 40 workers at its headquarters in Oberdiessbach (Bern canton).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Swiss economy&#8217;s most coveted sustainability prize<\/h3>\n\n\n\n<p>The Green Business Award was presented today at an event organised by Impact Gstaad. Co-founder Freddy Hunziker commented on the win: \u201cBelieving in something that doesn\u2019t yet exist requires courage and determination. The Green Business Award is proof that our perseverance has paid off and we are on the right path.\u201d Vegan dairy producer New Roots beat two other finalists: Algrano, the online marketplace for green coffee beans, and Selfrag, which recovers valuable resources from the clinker produced at waste incineration plants.<\/p>\n\n\n\n<p>Since 2019, the Green Business Award has honoured companies that combine ecological innovation with economic success. \u201cIn cooperation with Impact Gstaad we provide our finalists with unique access to growth capital, enabling role models such as New Roots to make an international impact. In addition to this, we raise our finalists\u2019 profiles, because change starts with role models,\u201d says C\u00e9dric Habermacher, director of Green Business Switzerland. The selection process is based on a multistage procedure. The main jury is made up of 16 well-known personalities, including Mobiliar CEO Mich\u00e8le Rodoni, Swiss Post CEO Roberto Cirillo and ETH professor Reto Knutti.<\/p>\n\n\n\n<p><strong>Source :<\/strong> Press release<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Swiss economy\u2019s most important sustainability prize goes to New Roots. Today, the jury lead by former Federal Councillor Doris Leuthard honoured the Bern-based company as a true game changer for the country\u2019s cheese producing industry. The reason? New Roots makes plant-based cheese and dairy products but uses traditional Swiss methods when doing so. This [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green revolution in the food industry: New Roots wins the GreenBusiness Award - CleantechAlps<\/title>\n<meta name=\"description\" content=\"The Swiss economy\u2019s most important sustainability prize goes to New Roots. The Bern-based company was honoured as a true game changer for the country\u2019s cheese producing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green revolution in the food industry: New Roots wins the GreenBusiness Award - CleantechAlps\" \/>\n<meta property=\"og:description\" content=\"The Swiss economy\u2019s most important sustainability prize goes to New Roots. The Bern-based company was honoured as a true game changer for the country\u2019s cheese producing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/\" \/>\n<meta property=\"og:site_name\" content=\"CleantechAlps\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T08:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T08:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlotte Melly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cleantechalps\" \/>\n<meta name=\"twitter:site\" content=\"@cleantechalps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Melly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/\"},\"author\":{\"name\":\"Charlotte Melly\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/person\/1dd78a3b71f1a6ffc778eede96c9f455\"},\"headline\":\"Green revolution in the food industry: New Roots wins the GreenBusiness Award\",\"datePublished\":\"2025-02-17T08:39:21+00:00\",\"dateModified\":\"2025-02-17T08:44:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/\"},\"wordCount\":650,\"publisher\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/\",\"url\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/\",\"name\":\"Green revolution in the food industry: New Roots wins the GreenBusiness Award - CleantechAlps\",\"isPartOf\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg\",\"datePublished\":\"2025-02-17T08:39:21+00:00\",\"dateModified\":\"2025-02-17T08:44:57+00:00\",\"description\":\"The Swiss economy\u2019s most important sustainability prize goes to New Roots. The Bern-based company was honoured as a true game changer for the country\u2019s cheese producing industry.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage\",\"url\":\"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg\",\"contentUrl\":\"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#website\",\"url\":\"https:\/\/www.cleantech-alps.com\/en\/\",\"name\":\"CleantechAlps\",\"description\":\"Western Switzerland Sustainability Cluster\",\"publisher\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cleantech-alps.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#organization\",\"name\":\"Cleantech Alps\",\"url\":\"https:\/\/www.cleantech-alps.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2020\/11\/CleantechAlps.svg\",\"contentUrl\":\"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2020\/11\/CleantechAlps.svg\",\"caption\":\"Cleantech Alps\"},\"image\":{\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/cleantechalps\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/person\/1dd78a3b71f1a6ffc778eede96c9f455\",\"name\":\"Charlotte Melly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/8745427a5ece063117fedff0cd83668b0864c6c6bd469cdbbbe6e3dc6b146bec?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8745427a5ece063117fedff0cd83668b0864c6c6bd469cdbbbe6e3dc6b146bec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8745427a5ece063117fedff0cd83668b0864c6c6bd469cdbbbe6e3dc6b146bec?s=96&d=mm&r=g\",\"caption\":\"Charlotte Melly\"},\"url\":\"https:\/\/www.cleantech-alps.com\/en\/author\/cimark-charlotte\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Green revolution in the food industry: New Roots wins the GreenBusiness Award - CleantechAlps","description":"The Swiss economy\u2019s most important sustainability prize goes to New Roots. The Bern-based company was honoured as a true game changer for the country\u2019s cheese producing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/","og_locale":"en_US","og_type":"article","og_title":"Green revolution in the food industry: New Roots wins the GreenBusiness Award - CleantechAlps","og_description":"The Swiss economy\u2019s most important sustainability prize goes to New Roots. The Bern-based company was honoured as a true game changer for the country\u2019s cheese producing industry.","og_url":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/","og_site_name":"CleantechAlps","article_published_time":"2025-02-17T08:39:21+00:00","article_modified_time":"2025-02-17T08:44:57+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg","type":"image\/jpeg"}],"author":"Charlotte Melly","twitter_card":"summary_large_image","twitter_creator":"@cleantechalps","twitter_site":"@cleantechalps","twitter_misc":{"Written by":"Charlotte Melly","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#article","isPartOf":{"@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/"},"author":{"name":"Charlotte Melly","@id":"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/person\/1dd78a3b71f1a6ffc778eede96c9f455"},"headline":"Green revolution in the food industry: New Roots wins the GreenBusiness Award","datePublished":"2025-02-17T08:39:21+00:00","dateModified":"2025-02-17T08:44:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/"},"wordCount":650,"publisher":{"@id":"https:\/\/www.cleantech-alps.com\/en\/#organization"},"image":{"@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/","url":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/","name":"Green revolution in the food industry: New Roots wins the GreenBusiness Award - CleantechAlps","isPartOf":{"@id":"https:\/\/www.cleantech-alps.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage"},"image":{"@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg","datePublished":"2025-02-17T08:39:21+00:00","dateModified":"2025-02-17T08:44:57+00:00","description":"The Swiss economy\u2019s most important sustainability prize goes to New Roots. The Bern-based company was honoured as a true game changer for the country\u2019s cheese producing industry.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleantech-alps.com\/en\/green-revolution-in-the-food-industry-new-roots-wins-the-greenbusiness-award\/#primaryimage","url":"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg","contentUrl":"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2025\/02\/DSC3472-scaled.jpg","width":2560,"height":1707},{"@type":"WebSite","@id":"https:\/\/www.cleantech-alps.com\/en\/#website","url":"https:\/\/www.cleantech-alps.com\/en\/","name":"CleantechAlps","description":"Western Switzerland Sustainability Cluster","publisher":{"@id":"https:\/\/www.cleantech-alps.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cleantech-alps.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cleantech-alps.com\/en\/#organization","name":"Cleantech Alps","url":"https:\/\/www.cleantech-alps.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2020\/11\/CleantechAlps.svg","contentUrl":"https:\/\/www.cleantech-alps.com\/wp-content\/uploads\/2020\/11\/CleantechAlps.svg","caption":"Cleantech Alps"},"image":{"@id":"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/cleantechalps"]},{"@type":"Person","@id":"https:\/\/www.cleantech-alps.com\/en\/#\/schema\/person\/1dd78a3b71f1a6ffc778eede96c9f455","name":"Charlotte Melly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8745427a5ece063117fedff0cd83668b0864c6c6bd469cdbbbe6e3dc6b146bec?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8745427a5ece063117fedff0cd83668b0864c6c6bd469cdbbbe6e3dc6b146bec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8745427a5ece063117fedff0cd83668b0864c6c6bd469cdbbbe6e3dc6b146bec?s=96&d=mm&r=g","caption":"Charlotte Melly"},"url":"https:\/\/www.cleantech-alps.com\/en\/author\/cimark-charlotte\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/posts\/5237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/comments?post=5237"}],"version-history":[{"count":2,"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/posts\/5237\/revisions"}],"predecessor-version":[{"id":5243,"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/posts\/5237\/revisions\/5243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/media\/5238"}],"wp:attachment":[{"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/media?parent=5237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/categories?post=5237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cleantech-alps.com\/en\/wp-json\/wp\/v2\/tags?post=5237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}